unit 1

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Across
  1. 5. – Basic survival needs (food, water, shelter).
  2. 6. – The good or service being offered to the market.
  3. 9. – Psychologist who created the hierarchy of needs.
  4. 10. – Communicating value through ads, PR, or social media.
  5. 11. – Needs for respect, status, and recognition.
  6. 16. – Persuading customers to buy through communication/promotion.
  7. 17. – Market research and data used for decisions.
  8. 18. – Needs for love, friendship, and relationships.
  9. 19. – Making products available in convenient locations.
  10. 20. – Reaching one’s full potential (self-actualization).
Down
  1. 1. – Getting products into stores or to customers.
  2. 2. Share – A company’s sales as a percentage of total industry sales.
  3. 3. – Creating and delivering value to meet customer needs.
  4. 4. – Marketing that also considers society’s well-being.
  5. 6. – Making goods efficiently, often in large quantities.
  6. 7. – Improving a product’s design, features, or packaging.
  7. 8. – Helping customers pay (credit, loans, payment plans).
  8. 10. – Deciding how much a product should cost.
  9. 12. – Protection, security, and stability needs.
  10. 13. – The usefulness or satisfaction a product provides.
  11. 14. – The act of deciding to buy during the decision process.
  12. 15. – Providing products when customers need them.