Unit 1 and 2 Corssword Review!!

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Across
  1. 5. Describes high-level, long-term planning vs. day-to-day tactics.
  2. 7. The process of dividing a market into subgroups with shared needs.
  3. 8. A standard of measurement used to assess marketing performance.
  4. 9. Abbreviation for the field that mimics human intelligence in machines.
  5. 10. Abbreviation for Customer Lifetime Value.
Down
  1. 1. The business function focused on creating, communicating, and delivering value
  2. 2. To aim promotions or products at a specific goal or group.
  3. 3. Tailoring messages or offerings to individual customer needs.
  4. 4. Tool for listing Strengths, Weaknesses, Opportunities, Threats.
  5. 6. Framework analyzing Political, Economic, Social, Technological, Environmental, Legal.