Unit 1 and 2 Vocabulary

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Across
  1. 7. an incline of temperament or outlook
  2. 9. the activity or profession of producing advertisements for commercial products or services
  3. 10. the power of arousing a sympathetic response
  4. 13. is a type of digital advertising in which ads look similar to the rest of the page content
  5. 17. the tendency to view members of outgroups as more similar to each other
  6. 18. advertise or promote transference an act or instance of transferring conveyance
  7. 19. Refers to advertisements that consumers see outside their homes
Down
  1. 1. companies use social media advertising to promote their products or services on various platform
  2. 2. reaches consumers through any mobile device with internet connectivity
  3. 3. the natural cognitive process by which we place individuals into social groups
  4. 4. a general statement, law, principle, or proposition
  5. 5. to recommend something
  6. 6. television and radio advertising are types of broadcasts where companies advertise through 20-30 sec tv commercials
  7. 8. something conforming to a fixed or general pattern
  8. 11. a way of carrying out a particular task
  9. 12. a perceived gradual decrease in quality that is caused by knowledge
  10. 14. is a type of advertising that uses identifiable ads, pop ups and banners
  11. 15. a medium of cultivation, conveyance, or expression
  12. 16. the act or practice of including and accommodating people