Unit 1: Business Plan Vocabulary

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Across
  1. 1. A written plan that explains how a business will start and succeed.
  2. 3. The group of people a business wants to sell to.
  3. 7. The main product, service, or concept a business is built on.
  4. 9. Something people would like to have but don’t need.
  5. 11. A tool to look at a business’s Strengths, Weaknesses, Opportunities, and Threats.
  6. 13. A short statement of what the business does and why.
  7. 14. The name, design, or image that makes a business stand out.
  8. 16. Something people must have to live (food, shelter).
  9. 17. All the money a business brings in from sales.
  10. 19. Research to understand customers and competitors.
  11. 20. Plans for how a business will handle money.
Down
  1. 2. A way to promote a product or service to customers.
  2. 4. The plan for Product, Price, Place, and Promotion.
  3. 5. How a business helps and treats its customers.
  4. 6. A person who starts and runs their own business.
  5. 8. The money or resources used to start and run a business.
  6. 10. Other businesses selling the same or similar products.
  7. 12. A short overview of the business plan.
  8. 15. The money a business makes after paying expenses.
  9. 18. The costs of running a business.