Unit 1: Marketing Crossword Puzzle

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Across
  1. 1. A person who makes a purchase.
  2. 4. An orientation where success depends on low production costs, highly efficient processes, and mass distribution.
  3. 6. A business model or commercial activity where one company sells products or services to another business (acronym).
  4. 9. The cost required for something (the money spent on something).
  5. 10. The action or process of supplying goods to stores and other businesses that sell to consumers.
  6. 12. A business model where companies sell products or services directly to individual end-users or consumers for personal use (acronym).
  7. 14. An orientation where success depends on long term ethical considerations, environmental sustainability, and social responsibility.
  8. 15. The action or process of investing money for profit or material result.
  9. 16. An orientation where success depends on doing better than competitors at understanding, creating, delivering, & communicating value to target customers.
  10. 17. An orientation where success depends on creating the best and most innovative product.
  11. 20. The strategy of increasing revenue and value from existing customers through upsells / cross-sells.
  12. 21. A set of activities related to creating, communicating, delivering, and exchanging offerings that have value for others.
  13. 22. A person who sells something.
  14. 23. The total income a business or organization generates from its primary activities before any expenses are deducted.
  15. 24. A specific promotional tactic within marketing aimed at creating awareness and driving sales through paid channels.
  16. 25. The process of exchanging goods, services, or assets for money or other compensation.
  17. 26. They make the purchase decision and transact with the business.
Down
  1. 2. A retention marketing strategy that focuses on re-engaging disengaged or dormant customers by encouraging them to make another purchase.
  2. 3. The difference between the amount earned and the amount spent in buying, operating, or producing something (a financial gain).
  3. 5. An instance of buying or selling something.
  4. 6. The process of creating a unique name and image for a product in the consumer’s mind.
  5. 7. An article or substance that is manufactured or refined for sale.
  6. 8. The process of bringing new, potential customers to a business and converting them into paying customers.
  7. 11. The underlying philosophy / mindset a company uses to guide its marketing efforts.
  8. 13. A prediction of the total revenue or profit a business can expect from a single customer throughout their entire relationship with the company (acronym).
  9. 18. The end-users of the product or service.
  10. 19. A business's ability to keep its existing customers over time, preventing them from switching to competitors.
  11. 25. The process of maximizing the number of visitors to a particular website (acronym).
  12. 26. A business metric that measures the total expenses a company incurs to attract and convert a new customer into a paying one (acronym).
  13. 27. An orientation where success depends on a great sales team with the right tools and incentives.