Unit 1 Marketing Terms

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Across
  1. 4. cost of the item
  2. 7. Portion of the market controlled by a particular company or product
  3. 11. The function of marketing where the business uses the survey data to make business decisions
  4. 12. tangible item sold by a business
  5. 14. what is being sold
  6. 16. Identified group of people most likely to become your customers
  7. 17. The function of marketing where a business decides how much to charge for the product/service
  8. 18. Breaking the market up into smaller groups to create your Target Market
Down
  1. 1. The function of marketing in which new products are developed
  2. 2. The function of marketing in which a business decides how to get the product to the consumer
  3. 3. Describing characteristics of a person (ex. age, gender, etc)
  4. 4. all items revolve around customers and potential customers
  5. 5. Based on where a person lives
  6. 6. Based on interests, values, hobbies, etc of a person
  7. 8. activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  8. 9. Based on past purchase decisions of a person
  9. 10. how it gets from producer to consumer
  10. 13. how consumers find out about the item
  11. 15. The large group of buyers within a given area. Group of consumers or organizations that are interested in the product and have the resources to purchase the product