Unit 1 Review

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Across
  1. 5. Beliefs and principles that can influence a consumer's purchasing decisions
  2. 7. Developing and improving products or services to meet customer needs
  3. 9. Value created by changing materials into a finished product
  4. 11. Value created by making it easier for customers to purchase or own a product
  5. 13. A planning tool used to examine strengths, weaknesses, opportunities, and threats
  6. 14. Marketing that occurs when one business sells products or services to another business
  7. 16. Marketing that occurs when one consumer sells products or services to another consumer
  8. 17. The marketing mix element that focuses on where and how products reach customers
  9. 18. Grouping consumers based on characteristics such as age, income, education, or gender
  10. 19. Direct communication with customers to help them make purchasing decisions
  11. 22. The amount a customer pays to receive a product or service
  12. 23. Activities used to create, communicate, deliver, and exchange value for customers
  13. 25. An external factor that may create challenges for a business
  14. 27. Grouping consumers based on purchasing habits, product use, or brand loyalty
  15. 28. Dividing a large market into smaller groups with similar characteristics
  16. 29. An internal factor that may place a business at a disadvantage
  17. 30. Value created by making a product available when customers need it
  18. 31. Value created by making a product available where customers need it
  19. 33. An external factor that may help a business succeed or grow
  20. 34. Grouping consumers based on where they live or other location characteristics
Down
  1. 1. Value created by providing useful information about a product or service
  2. 2. Communication used to inform, persuade, or remind customers about a product
  3. 3. Gathering and analyzing information to support marketing decisions
  4. 4. Grouping consumers based on lifestyles, interests, attitudes, or values
  5. 6. Making a product or business appear different from competing choices
  6. 8. The decisions and actions consumers make when selecting and purchasing products
  7. 10. The generation born during the population increase following World War II
  8. 12. The specific group of consumers a business wants to reach
  9. 15. Marketing that occurs when a business sells products or services directly to consumers
  10. 16. Shared customs, beliefs, traditions, and behaviors that can influence consumer decisions
  11. 20. A generation that grew up with widespread access to smartphones, social media, and digital technology
  12. 21. A feature or benefit that helps a business perform better than its competitors
  13. 24. A group of people born during a similar period who may share common experiences
  14. 26. An internal factor that gives a business an advantage
  15. 32. A good, service, or idea offered to satisfy customer needs or wants