Unit 1.01 Key Terms

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Across
  1. 2. The favorable position an organization seeks to be more profitable than its competitors.
  2. 3. A thing that you can touch or a service that you can offer which is sold to your customers.
  3. 5. One who organizes, manages, and assumes the risks of a business or enterprise.
  4. 6. All the expenses required to start your business.
  5. 8. The fixed and variable costs.
  6. 10. The pathways to customers; accomplished through advertising.
  7. 11. Indicators for evaluating factors that are crucial to the success of a business.
  8. 12. Money that comes into the business.
Down
  1. 1. A single, clear, compelling message describing a business; mission statement.
  2. 4. A fluid, simple diagram that captures a business model.
  3. 7. The group a business is interested in making the focus of all the company’s efforts.
  4. 9. An idea for a new business that can be tested.