Unit 1.1 & 1.2 SMM

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Across
  1. 2. A desire for something that is not necessary for survival.
  2. 6. A demographic factor that influences buying behavior.
  3. 7. A societal need involving interaction with others.
  4. 8. One reason businesses target specific audiences to avoid this being too high.
  5. 10. Something essential for survival, such as food, water, or shelter.
Down
  1. 1. Customer segmentation based on hobbies, interests, or lifestyle.
  2. 3. An example of a basic need required for life.
  3. 4. A group unit fulfilling social needs for belonging.
  4. 5. Limited availability of these makes fulfilling unlimited wants impossible.
  5. 9. Market A specific group of consumers a product or service is aimed at.