Unit 11: Marketing

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Across
  1. 2. Identifies the goods or services from competitors.
  2. 5. Something that makes the product different from a rival business.
  3. 8. A small, targeted market.
  4. 9. Having products displayed in key areas.
  5. 10. Paying to be associated with a team, a charity or an event.
  6. 11. A catchy phrase that advertisers use to help people remember their product or company.
  7. 14. Going into the marketplace and interviewing prospective customers.
  8. 15. Identifying what a customer wants, producing the right products and making a profit.
Down
  1. 1. Paid promotion of a product or service.
  2. 3. A business which buys goods from a wholesaler and sells to a consumer on an individual bases.
  3. 4. The item that the business produces.
  4. 6. A business which buys in bulk from the manufacturers and sells in smaller quantities to retailers.
  5. 7. Using data analysis to link types of consumers to their consumption patterns.
  6. 12. Gathering information on a topic.
  7. 13. Creating a positive image of the product.