Unit 11 The Marketing Mix - Product

12345678
Across
  1. 4. A way of keeping a product at the maturity stage of the life cycle and extending the cycle over a longer period of time.
  2. 5. The physical container or wrapping to protect a product and help in promoting it.
  3. 6. When consumers keep buying the same brand instead of choosing a competitor’s brand.
  4. 8. The special feature of a product that differentiates it from the products of competitors.
Down
  1. 1. A term used to describe all the activities that go into marketing a product or service. These activities are often summarised as the four Ps – product, price, place and promotion.
  2. 2. The unique name of a product that distinguishes it from other brands.
  3. 3. The stages a product will pass through, from its introduction, through its growth to maturity and then finally its decline.
  4. 7. An image or identity given to a product which distinguishes it from competitors’ brands.