Unit 2 BM Fun!

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Across
  1. 2. Creating a distinctive identity for a business or product. (8)
  2. 3. Repeat customer commitment to a business or brand. (6)
  3. 6. A mandatory payment made to government. (3)
  4. 8. An external macro factor influencing a business' marketing strategy. (8)
  5. 11. The process of attracting applicants for a job vacancy. (11)
  6. 14. Pay and other financial rewards employees receive. (12)
  7. 15. The amount customers pay for a product. (5)
  8. 17. A person or organisation that buys goods or services. (8)
  9. 18. Meeting legal and regulatory requirements. (10)
  10. 19. One of the 7Ps of marketing: the procedures used to deliver a product or service. (7)
Down
  1. 1. An organised collection of stored information, often used to manage customer contacts. (8)
  2. 4. Guidelines that support consistent and lawful business routines. (8)
  3. 5. Activities used to identify and satisfy customer needs and help achieve business objectives. (9)
  4. 7. A formal agreement setting out employment terms. (8)
  5. 9. Protection of personal information. (7)
  6. 10. Systematic collection and analysis of information about a market. (8)
  7. 12. Introducing a new employee to their role and workplace. (9)
  8. 13. A business that provides goods or services to another business. (8)
  9. 16. One of the 7Ps of marketing: communication used to inform or persuade customers. (9)
  10. 19. A good or service offered to customers; one of the 7Ps. (7)
  11. 20. The process of choosing the most suitable job applicant. (9)