Unit 2 Key Marketing Terms

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Across
  1. 4. Research based on numerical data.
  2. 8. High initial price that decreases over time.
  3. 10. The range of products a business sells.
  4. 11. Patterns or changes in customer behaviour or market conditions.
  5. 14. Setting prices equal to competitors.
  6. 16. A growth strategy involving entering new markets with new products.
  7. 18. How familiar consumers are with a brand.
  8. 19. Where buyers and sellers interact.
  9. 20. A feature that makes a product stand out.
  10. 23. Structured sets of questions used to collect primary data.
  11. 25. Financial plans that control and organise spending.
  12. 28. Using existing data collected by others.
  13. 31. Assessing external factors: Political, Economic, Social, Technological, Environmental, Legal.
  14. 33. Stages a product goes through: introduction, growth, maturity and decline.
  15. 36. The methods used to communicate with customers and persuade them to buy. Examples include advertising, sales promotion, social media, PR, and personal selling.
  16. 38. Everyone involved in delivering the product or service, especially staff who interact with customers. Their skills, attitude, and service quality affect customer satisfaction.
  17. 41. Research exploring opinions, attitudes and motivations.
  18. 43. The consistency of data—results should be repeatable under the same conditions.
  19. 44. (4Ps)Product, Price, Place and Promotion.
  20. 45. Identifying, anticipating and satisfying customer needs profitably.
  21. 47. Factors outside a business affecting decisions (e.g., laws, competitors, economy).
  22. 49. Promoting products via platforms like TikTok, Instagram or Facebook.
  23. 52. How accurate and truthful the data is—whether it measures what it claims to measure.
  24. 55. Factors within the business that affect decisions (e.g., staff, finance, brand image).
  25. 56. A coordinated set of activities used to promote a product or service.
  26. 57. The specific customer group a business focuses on.
  27. 58. Evaluating Strengths, Weaknesses, Opportunities and Threats.
Down
  1. 1. Routes a product takes from producer to consumer.
  2. 2. Human traits associated with a brand’s identity.
  3. 3. Gathering and analysing information to understand customer needs and markets.
  4. 5. Characteristics of a population such as age, gender or income.
  5. 6. Setting price by adding a percentage markup to production costs.
  6. 7. Small groups giving feedback on a product or idea.
  7. 9. Methods used to communicate with and persuade customers.
  8. 12. Creating a unique identity for a business or product.
  9. 13. Preparing backup plans in case the original marketing plan fails.
  10. 15. Unconventional, low-cost promotional tactics.
  11. 17. Dividing customers based on shared characteristics.
  12. 21. A large, general market aimed at the majority of consumers.
  13. 22. Specific measurable targets of a business.
  14. 24. Visual comparison of competitors based on key characteristics (e.g., price vs quality).
  15. 26. Low initial price to enter a competitive market.
  16. 27. A customer-focused business approach.
  17. 29. The amount customers pay for the product. Pricing decisions consider costs, competitors, demand, and the business’s objectives.
  18. 30. A small, specialised segment of a market.
  19. 32. The quantity of a product customers are willing and able to buy.
  20. 34. Long-term goals
  21. 35. Setting prices based on what competitors charge.
  22. 37. Launching a product in a small area to gauge customer response.
  23. 39. The tangible surroundings where the service is delivered. Includes store layout, décor, cleanliness, branding, and overall atmosphere.
  24. 40. The percentage of total market sales held by a business.
  25. 42. Classification of a business based on metrics such as employees, turnover or assets.
  26. 46. Dividing the market into groups with similar characteristics.
  27. 48. When customers repeatedly choose one brand over competitors.
  28. 50. Other businesses offering similar products or services.
  29. 51. The systems and steps used to deliver the product or service efficiently. This includes ordering, payment, delivery, and customer service procedures.
  30. 53. How and where the product is sold and distributed. This includes online, physical stores, and distribution channels.
  31. 54. First-hand collected data (e.g., interviews, surveys).