Unit 2 Section 2.11

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Across
  1. 2. Tailored service offered using data obtained
  2. 4. A defined group targeted by an engagement tool
  3. 7. Customers who spend more and purchase more frequently
  4. 8. Used to observe customer behaviour over time
  5. 10. Customer recommendations shared with others
  6. 12. An important element of online commerce
Down
  1. 1. Contact points created to engage customers
  2. 3. Tools used to gather feedback regularly
  3. 5. Plan to inform and educate staff and stakeholders
  4. 6. Relevant parties involved in finalising engagement objectives
  5. 9. Online platforms where customers recommend products
  6. 11. Unsolicited responses customers give to improve products and services