UNIT 2: SEM PRINCIPLES

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Across
  1. 5. ______Function: Direct personal contact that business have with customers to determine and satisfy their needs and wants.
  2. 6. ______Function:Determines the need for and availability of financial resources to support marketing activities.
  3. 8. When a product is heard in, mentioned, or spoken in a movie, tv show or video game
  4. 12. The communication technique a business uses to interest, inform, or persuade customers into buying products or achieve desired outcome
  5. 14. Type of promotion where a real commercial product is used in fictional or non-fictional media in order to increase consumer interest in the production
  6. 17. The model for studying the exchanges developed in SEM marketing formed by the interaction of the event, the sponsors, and the fans
  7. 20. the characteristics of a population with respect to age, race, and gender. The 3 of the 3-2-1 method
  8. 21. one or more specific groups of potential consumers toward which an organization directs its marketing efforts
  9. 22. how much money you exchange for a good or service.
  10. 23. aka Market Channel: ______ channel Determining the best way to get a company’s product and services to customer
Down
  1. 1. the study and classification of people according to their attitudes, aspirations, personality profile and lifestyle. The 2 of the 3-2-1 method
  2. 2. When a product is seen in a movie, tv show or video game on something like a poster or billboard
  3. 3. The ________ Refers to the volatility of the sports/entertainment marketplace and the challenges today’s sports business professionals face in fan loyalty to their events
  4. 4. Generating media exposure by creating stories within the event and further increasing corporate awareness
  5. 7. aka people.Deals with communication with your current potential fans.The ultimate goal is to create a positive image to the fans, businesses and media.
  6. 9. _____ Management Function(market research;Gathering, storing, and analyzing information about customers, trends, and competition.
  7. 10. Is how to get the product to the consumer or the consumer to the place. Ex: Live Events (games, concerts), Concessions and Merchandise Stands, Parking, restrooms and fun zones.
  8. 11. When a product is seen in a movie, tv show, or video game in the background but is not part of the plot
  9. 13. When a product is used in a movie, tv show or video game in the manner of which it was intended
  10. 15. _____ is any good, service or idea. Ex: Team/Organization Name Logo, Uniform, Mascot.
  11. 16. ____ product placement occurs when a fictional product in a film or TV show becomes available in real life, migrating from entertainment to retail via the wonders of licensing.
  12. 18. A product based on location; the 1 of the 3-2-1 method
  13. 19. ______Function:How much to charge for goods and services in order to maximize profit.