UNIT 2: Types of Advertising SEM

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Across
  1. 4. Companies pay to have their name on stadiums, arenas, or theaters
  2. 5. form of marketing used by companies to promote their brand, product, or service through digital channels
  3. 9. promotional strategy that targets audiences using offline materials.
  4. 10. marketing strategy where a company supports an event or organization in exchange for exposure
  5. 12. new, unusual, and low-cost marketing techniques aimed at obtaining maximum exposure for a product
  6. 13. Person, Athlete, or celebrity who promotes events or products on their social media.
Down
  1. 1. strategy that involves creating memorable experiences for customers
  2. 2. Appear on websites and apps related to sports or entertainment.
  3. 3. Eye-catching artwork to promote teams or entertainment brands.
  4. 6. Free samples of food, drinks, or merchandise at events
  5. 7. the specific group of consumers most likely to want your product or service
  6. 8. Large, eye-catching ads placed in high-traffic areas to promote upcoming games or events
  7. 11. Unexpected performances to promote a concert or event.