Unit 2 Vocab

1234567891011121314151617
Across
  1. 2. A psychological phenomenon that says "Others are doing it, so I should be too"
  2. 3. The specific group of people companies want their marketing message to reach
  3. 5. The process used to optimize a website's technical configuration, content relevance, and link popularity
  4. 6. The extent to which customers are familiar with the distinctive qualities or image of a particular brand of goods or services
  5. 8. The practice of obtaining information or input into a task or project by enlisting the services of a large number of people, typically via the internet
  6. 9. Someone who supports one's brand on social media
  7. 10. The use of social media networks to manage and grow an organization's message and online presence
  8. 12. Filtering through all the interesting content across the web and sharing the best content on one's social channels
  9. 15. A marketing strategy that leverages a businesses' employees' networks to increase bran awareness and their branded content's organic reach
  10. 16. An internet advertising model used to drive traffic to websites
  11. 17. A person who has subscribed to receive updates from a specific user on social media
Down
  1. 1. Any marketing methods conducted through electronic devices
  2. 2. A user on social media who has established credibility in a specific industry
  3. 4. A business methodology that attracts customers by creating valuable content and experiences tailored to them
  4. 7. This represents how many people looked at one's post
  5. 8. Luring someone into a relationship through means of a fictional online persona
  6. 11. Arby's, we have the meats!
  7. 12. The use of electronic communication to bully a person
  8. 13. The number of times one's content is displayed, no matter if it was clicked or not
  9. 14. A set of tools designed to streamline and simplify some of the most time-consuming responsibilities of the modern marketing and sales roles