Unit 3- Promotion

2. A promotion method businesses use to convince consumers to select its products or services
8. Forms of advertising that seek a specific, measurable action from a targeted group of consumers, using direct mail, telemarketing, emails, etc. that are sent directly to a consumer's home or business
10. The practice of coordinating all promotional activities to form a unified brand message
12. Convincing customers that your product is the best choice.
13. The message channels used by a seller to promote a good, service, or idea, e.g., radio, television, newspapers, magazines, Internet
14. Any paid form of non-personal presentation of ideas, images, goods, or services

1. Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases
3. a form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services
4. A type of promotion that aims to create a certain image of the company in the eyes of consumers
5. Keeping your brand or product memorable and present in the customer's mind.
6. A combination, or blend, of marketing communication channels that a business uses to send its messages to customers
7. Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response
9. The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
11. Educating customers about a product's features, benefits, or availability. This is especially important for new products.
12. Any non-personal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it