Unit 3 Vocabulary

5. The subconscious emotional, physical, or mental reactions humans have to different colors.
8. The integration of multiple forms of media
10. The quality of being easy or enjoyable to read.
11. A presentation showing the creative process for a certain project, product, or idea in multimedia design.
13. The craft of creating visual content to communicate messages

1. A set of principles used for working with colors that involved missing colors, considering the visual effects of color, and creating pleasing color combinations.
2. The way in which text or pictures are set out on a page/design.
3. A collection of characters with a similar design.
4. A process, applicable to all walks of life, of creating new and innovative ideas and solving problems.
6. The art of working with text.
7. The reason for which something is done or created.
9. A mark or symbol created for an individual, product, service, or company that translates the impression of the company it is representing.
12. The type of people the writer or designer intended to view/use their design, product, or writing.