unit 3&4 vocab

2. obtaining information or input into a task or project by enlisting the services of a large number of people
6. to optimize a website's technical configuration, content relevance and link popularity
9. person who has subscribed to receive updates from a specific user
11. internet advertising model used to drive traffic to websites
14. number of times one’s content is displayed
16. et of tools designed to streamline and simplify some of the most time-consuming responsibilities
17. psychological phenomenon where people assume the actions
18. Filtering through all the interesting content across the web
19. represents how many people looked at one’s post.
20. business methodology that attracts customers by creating valuable content and experiences

1. social media networks to manage and grow an organization’s message and online presence.
3. marketing methods conducted through electronic devices
4. communication style reflects on their brand.
5. user on social media who has established credibility in a specific industry.
7. marketing strategy that leverages a business’ employees' networks
8. consumers are familiar with the distinctive qualities
10. specific group of people desired by various groups
12. electronic communication to bully a person
13. supports one’s brand on social media
15. luring someone into a relationship by means of a fictional online persona.