Unit 3&4 Vocab Quiz Comp & Media

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Across
  1. 2. This represents how many people looked at one’s post. This information can be used to measure how large one’s audience is since it counts individual users.
  2. 5. The number of times one’s content is displayed, no matter if it was clicked or not.
  3. 11. The use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.
  4. 17. The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
  5. 18. A user on social media who has established credibility in a specific industry.
  6. 19. The specific group of people that various groups (like companies, influencers, politicians, etc.) want to reach with their marketing message.
Down
  1. 1. The process used to advance a website's technical configuration, content relevance, and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, they are ranked better.
  2. 3. Filtering through all the interesting content across the web and sharing the best news, articles, videos, and infographics on one’s social channels.
  3. 4. Any marketing methods conducted through electronic devices which utilize some form of a computer. Unlike other marketing strategies, this strategy provides two-way communication between businesses and prospective customers.
  4. 6. The practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet.
  5. 7. This is someone who supports one’s brand on social media. They often offer video testimonials and share them to create peer marketing opportunities to the people, group, or company that they support.
  6. 8. A marketing strategy that leverages a business’ staff networks to increase brand awareness and their branded content's organic reach.
  7. 9. A person who has subscribed to receive updates from a specific user on a social media platform including Facebook and Twitter.
  8. 10. An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is selected digitally.
  9. 12. A business methodology that attracts customers by creating valuable content and experiences tailored to them.
  10. 13. The process of luring someone into a relationship by means of a fictional online persona.
  11. 14. The use of electronic communication to harass a person, typically by sending messages of an intimidating or threatening nature.
  12. 15. A set of tools designed to streamline and simplify some of the most time-consuming responsibilities of the modern marketing and sales roles. These tools help businesses identify their audience, design the right content, and automatically trigger actions based on schedules and customer behavior.
  13. 16. This is how one’s communication style reflects on their brand. It is important to consider making one’s brand style distinct to stand out from competitors.
  14. 18. A psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. In essence, it’s the notion that, since others are doing it, I should be doing it, too.