Unit 4 Marketing Functions & Framework Review

123456789101112131415161718192021
Across
  1. 2. a marketing ______ is a comprehensive plan that outlines how a business will reach its target audience and achieve its marketing objectives
  2. 4. this type of marketing uses one-way communication channels such as TV commercials, radio ads, billboards, flyers, and print ads in newspapers and magazines
  3. 5. (2 words) a business philosophy that guides a company in determining how to market its products or services
  4. 7. the marketing paths companies use to communicate with potential customers and sell their products or services strategy
  5. 8. the end user who consumes or uses a product or service regardless of whether they made the purchase or someone else purchased it
  6. 11. (2 words) the process of bringing a product to market by identifying its unique value and communicating that value to its target audience
  7. 13. consumer _____ measures how products or services meet or surpass customer expectations
  8. 15. a strategy that focuses on getting customers actively involved with a brand or business to increase customer loyalty and generate authentic content from real customers
  9. 16. the art and science of understanding people and finding ways to meet their wants and needs through products and services
  10. 17. a person or business that purchases a product or service; they may or may not be the end user
  11. 19. (2 words)a strategy for making a brand more visible and memorable by creating and maintaining a strong brand identity across marketing channels
  12. 21. marketing that integrates all marketing channels to provide a seamless customer experience
Down
  1. 1. a specific audience or group of people who are most likely to be interested in a company’s product or service
  2. 3. a marketing concept that focuses on balancing customer preferences, an integrated marketing approach, and achieving long-term success with society’s overall welfare
  3. 6. marketing that uses multiple, often independent, channels to reach and engage customers
  4. 9. media a digital marketing strategy that focuses on connecting with customers on social media platforms, building a community around a brand, and increasing interactions with customers
  5. 10. marketing uses two-way communication channels such as social media posts, emails, websites, blogs, and video ads to connect and interact with customers online
  6. 12. a strategic marketing approach to managing and improving interactions between a company and its customers to create long-term customer loyalty and keep customers coming back to buy more
  7. 14. (2 words) a digital marketing strategy that involves creating and sharing valuable information to attract and keep customers by becoming a trusted source of information in your industry
  8. 18. a marketing strategy that creates and promotes products and services in an environmentally friendly and socially responsible manner
  9. 20. a digital marketing strategy that aims to improve visibility in search engine results and increase traffic to a website