Unit 4 Vocabulary

123456789101112131415161718192021
Across
  1. 3. Any action or communication that will encourage a consumer to buy a product
  2. 5. A person's public expression of approval or support for a product or service
  3. 8. The profit a sponsor earns from its support of an athlete or team
  4. 10. Provides information about research results in terms of numbers or percentages
  5. 13. Subjective measurement of research results that depends on interpretation
  6. 14. U.S. government agency whose principal mission is the promotion of consumer protection and competitive business practices
  7. 19. The act or practice of calling public attention to one's product service need
  8. 20. The relationship among people, whether casual or close
  9. 21. The blending of the promotional elements of advertising, sales promotion, publicity, and personal selling
Down
  1. 1. An electronic or online game that incorporates marketing content to promote a product or service
  2. 2. A written, detailed description of how the four elements of promotion—advertising, sales promotion, publicity, and personal selling—will be used
  3. 4. A full-time staff person of the city hosting the event and/or the venue who works with the event's sponsors to plan the event
  4. 6. An in-person face-to-face communication between a seller and a customer
  5. 7. Advertisements for movies shown in theaters and on videos that precede the featured movie
  6. 9. A portion of a market that you've identified as having some special characteristic and that's worth marketing to
  7. 11. Person who plans where various types of exhibits may be set up, rents space to businesses that wish to set up promotional booths, and ensures exhibitors have everything they need for successful setup
  8. 12. Publicizing or advertising a product, service, or event with the goal of selling it
  9. 15. Events centered around a specific theme and held on an annual basis
  10. 16. Underwriting an event for the purpose of gaining positive association for a brand with the event, the participants, and/or the attendees
  11. 17. A person or organization that finances and buys the time to broadcast a radio or television program so as to advertise a product
  12. 18. Any free notice about a product service or event