Unit 4

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Across
  1. 1. for an unregistered service mark, that is a mark used to promote or brand services
  2. 3. is the theft of any copyrighted material
  3. 6. includes activities that promote positive image of the company its product or celebrities
  4. 7. legal protection of a creators intellectual property or products
  5. 8. a persons public expression of approval or support for a product or service
  6. 10. device that legally identifies ownership of a registered brand or trade name
  7. 12. is a payment for material that has been copyrighted or legally declared as belonging to the creator.
Down
  1. 1. Suzanne Collins sold movie rights of Hunger Games for
  2. 2. copyright is valid for the life and
  3. 3. mix is the blending different promotional elements strategies
  4. 4. is a good or service that legally uses a logo or image owned by another company or person
  5. 5. can be both positive and negative
  6. 6. is any form of communication used by a company to inform persuade or remind people about its product
  7. 9. for an unregistered trademark that is a mark used to promote or brand goods
  8. 11. refers to the different types of media used for the promotional mix