Unit 5 Market Your Business

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Across
  1. 4. amount earned as a result of the investment usually expressed as a percentage
  2. 8. all of the processes—planning pricing promoting distributing and selling—utilized by a company to place its product in the hands of potential customers
  3. 10. uses the needs of customers as the primary focus during the planning production distribution and promotion of a product or service
  4. 11. plan that identifies how marketing goals will be achieved
  5. 13. pricing that is determined by using the wholesale cost of an item as the basis for the price charged
  6. 14. pricing strategy that offers customers a reduced price to encourage them to buy
Down
  1. 1. business’s percentage of the total sales generated by all companies in the same market
  2. 2. pricing that is determined by considering what competitors charge for the same product or service
  3. 3. pricing that is determined by how much customers are willing to pay for a product or service
  4. 5. creating an image for a product in the customer’s mind
  5. 6. different products and services that a business sells
  6. 7. pricing strategy based on the belief that certain prices have an impact on how customers perceive a product
  7. 9. defines the market identifies customers and competitors, outlines a strategy for attracting and keeping customers and recognizes and anticipates change
  8. 10. blending of the product price distribution and promotion used to reach a target market
  9. 12. product characteristics that will satisfy customer needs