Unit 5 Understanding the customer

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Across
  1. 6. actions taken by people to satisfy their needs and wants
  2. 7. word-of-mouth communication that consumers post online about their experience with a company’s products or customer service
  3. 8. pieces of information collected directly by an individual or organization
  4. 10. all the groups in which people live and interact within their surroundings
  5. 11. a group of people brought together to discuss a specific topic
  6. 13. an organized collection of data in digital form
  7. 15. those that come from within a person and explain why the person has certain needs and wants
  8. 16. bits of information that provide insight into what people think about a topic
  9. 17. facts and figures from which conclusions can be drawn
  10. 18. an order in which certain needs are satisfied before others
  11. 20. the reason a consumer seeks and buys a good or service.
Down
  1. 1. a group that includes a cross section of the entire population that is targeted
  2. 2. information, statistics, or other types of data that already exist
  3. 3. the influences that come from the surrounding environment or existing circumstances
  4. 4. pieces of information gained through research
  5. 5. the process of gathering and analyzing information to help make sound marketing decisions
  6. 9. the expression of a person’s true self by reaching personal goals and helping others
  7. 12. the patterns of change in society as a whole
  8. 14. a pattern of change in consumer behavior that leads to changes in the marketing mix
  9. 19. a set of questions posed to a group of people to determine how that group thinks, feels, or acts