Unit 5 Vocabulary

3. A powerful tool to calculate, summarize, and analyze data that lets you see comparisons, patterns, and trends in your data.
4. An online tool for converting data into customizable informative reports and dashboards.
11. Quantifiable measures used to evaluate, in this context, the performance of marketing campaigns.
13. When a user sees an advertisement.
14. A subsidiary of Amazon providing on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis.
15. The industry-leading spreadsheet software program, a powerful data visualization and analysis tool.
17. Develops and markets a suite of analytics software, which helps access, manage, analyze, and report on data to aid in decision-making.
18. Can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.
19. Show how operational elements of a campaign (load speed) can affect experience and conversion.

1. Divided into or composed of segments or sections.
2. Lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
5. Allow advertisers to track user behavior, show personalized ads, and measure the effectiveness of ad campaigns.
6. A process that measures the amount of activity on website pages.
7. A set of communication techniques that helps organizations deliver personalized promotional messages to existing and potential customers by using a data analysis tool.
8. Form or group into a class or cluster.
9. A high-level, general-purpose programming language. Its design philosophy emphasizes code readability with the use of significant indentation.
10. A cloud computing service operated by Microsoft for application management via Microsoft-managed data.
12. A multi-language engine for executing data engineering, data science, and machine learning on single-node machines or clusters.
16. The measurement of a mouse click on a hyperlink or ad.