Unit 5 Vocabulary

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Across
  1. 4. – a combination of factors that can by a company to influence consumers to purchase its product
  2. 8. – the action or business of promoting and selling products or services, including market research and advertising
  3. 9. – market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign
  4. 11. – the wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote,
  5. 12. – the sum of all the values that a customer gives up to gain the benefits of having or using a product or service
Down
  1. 1. – the process of making a product or service available for the consumer or business user who needs it
  2. 2. – a person who purchases goods and services for personal use
  3. 3. – a particular group of consumers at which a product or service is aimed
  4. 5. – the publicization of a product, organization, or venture so as to increase sales or public awareness
  5. 6. – persuade someone of the merits of
  6. 7. – public visibility or awareness of any product, service or company
  7. 10. – the process of moving products from the producer to the intended user
  8. 11. – anything that can be offered to a market that might satisfy a want or need