Unit 8 Crossword Activity

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Across
  1. 2. All the visuals and artistic elements used to present a product to the customer
  2. 5. The way floor space is allocated for selling, storing, personnel, and customers
  3. 7. Includes all the physical elements used to present an image of the business to the customer
  4. 11. Occurs when a manufacturer helps a retailer pay for advertising costs
  5. 17. Activities used to build and maintain a positive image about a company and its products
  6. 20. The agencies or means used by a company to convey an advertising message
  7. 21. Used in an effort to create a positive image, build goodwill, and increase customer loyalty for the business
  8. 23. Set up on tables and shelves and are best for merchandise that customers can handle and example without the help of a salesperson
  9. 24. Newspaper, Magazine, Direct mail are examples
  10. 25. Any form of communication a business uses to inform, remind, or persuade customers to purchase products and improve its public image
Down
  1. 1. Best for merchandise that is fragile or requires a lot of security
  2. 3. Any non-personal paid form of communication designed to inform, persuade, or remind customers about a good or service
  3. 4. The exterior design of the store, including the logo, sign, entrance, and landscaping
  4. 6. Show customers how merchandise would look in their home or office
  5. 8. The decoration, lighting, furniture, fixture, and signs used to create a store's image
  6. 9. Encourages impulse purchasing
  7. 10. Used to increase sales of a business and its products. Heavily used in new products
  8. 12. Includes the use of email and the World Wide Web to promote products
  9. 13. Planned, personalized communication designed to satisfy a customer's needs and wants
  10. 14. Any non-personal form of communication designed to inform, persuade, or remind customers about a good or service
  11. 15. A type of advertising directed to a targeted group of prospects and customers rather than to a mass audience
  12. 16. Communications or activities used to stimulate sales, create awareness of a new product, or to create goodwill for the business
  13. 18. Ways products are presented to customers
  14. 19. Also called giveaways, are inexpensive, useful items with a company's name or logo
  15. 22. All the communications or activities used to stimulate sales other than advertising, public relations or personal selling communications or activities