unit 8 sales promotion

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Across
  1. 2. props and signs should not overpower merchandise
  2. 5. discounts or cash payments given to wholesalers or retailers who stock large quantities
  3. 6. packages that offer similar products together for temporary price break
  4. 9. cahs premiums paid to retailers to help with the cost of restocking
  5. 10. awards given to salespeople and dealers
  6. 11. pyshical appearance or outline of a display
  7. 12. places in high traffic areas of stores and are designed to encourage impulse buying
  8. 15. frequent buyer programs designed to reward customers
  9. 18. inexpensive items given away at a discount or for free
  10. 20. activities designed to increase the sales of a product
  11. 21. involves using a brand new product in a tv show movie or commercial
  12. 22. directs how the customer should view the presentation
  13. 23. contests, games sweepstakes or rebates that are used to create sales and excitement about a product
  14. 24. free trial sizes of a product given out to potential customers
  15. 25. a company pays for the right to promote its rights and its products at a location or event
Down
  1. 1. set up on tables and shelves and are best for merch that customers can handle and examine without the help of a salesperson
  2. 3. designed to showcase a manufacturer's products
  3. 4. certificates that provide cash discounts or money off a good or service
  4. 7. is symmetrical and places the items of like size into the same area
  5. 8. is asymmetrical and uses many different sizes
  6. 13. signs or props are used to enhance displays
  7. 14. makes displays more attractive
  8. 16. designed to create support from manufacturers, wholesalers, and retailers for a product
  9. 17. brought to the display by using motorized fixtures or props
  10. 19. the way the display surfaces look when together
  11. 20. best for merchandise that is fragile