Unit 9 Lessons 9.1 - 9.5 Crossword Puzzle

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Across
  1. 7. products that consumers can purchase easily, quickly, and without a lot of thoughtful decision-making
  2. 10. intangible solutions that are also an exchange between buyer and seller
  3. 13. the unseen aspects of the product essential to its service to you, for example, warranties, customer service, and product support.
  4. 16. the process of developing a brand
  5. 18. a feeling that is made up of the organization’s promotion efforts along with consumer meaning
  6. 19. the overarching impression that customers have of a brand
  7. 23. the way the brand signals emotions in consumers’ minds
  8. 25. products that a business needs to purchase in order to make a consumer good
Down
  1. 1. products that have unique qualities that consumers will make an extra effort to seek out
  2. 2. name brands that sell a product or service under its corporate name and identity
  3. 3. products used to create the product
  4. 4. consumer goods that a buyer doesn’t anticipate purchasing
  5. 5. the additional value that a brand has over a substitute
  6. 6. tangible items that are part of an exchange between a buyer and seller
  7. 8. products that require more thought from the consumer
  8. 9. what your customer is actually buying: convenience, ego, ease, flexibility, etc.
  9. 11. The name associated with a specific product from a larger company
  10. 12. the product itself
  11. 14. provide the likeness of their brand as a fee for use
  12. 15. word, phrase, symbol, design or a combination of these things that identified your goods and services
  13. 17. store brands that are similar products to a national brand and labeled privately
  14. 20. brings the equity of each brand together for greater value
  15. 21. assets that are valuable to the business and have tangible value
  16. 22. the financial asset associated with a brand
  17. 24. goods and services that are typically disposed of and do not contain a tangible value