Units 3 & 4 Vocabulary

2. Filtering through all the interesting content across the web.
3. Link popularity so its pages can become easily findable.
6. Image of a particular brand of goods or services.
8. Sending messages of an intimidating or threatening nature.
10. A marketing strategy that leverages a business employees networks to increase brand awareness.
12. An internet advertising model used to drive traffic to websites.
13. The process of luring someone into a relationship by means of a fictional online persona.
16. Good automation tools help businesses identify their audience.
17. This represents how many people looked at one’s post.
18. The specific group of people desired by various groups.
19. A business methodology that attracts customers by creating valuable content.
20. Since others are doing it, I should be doing it, too.

1. The use of social media networks to manage and grow an organization’s online presence.
4. The number of times one’s content is displayed.
5. A user on social media who has established credibility in a specific industry.
7. This is someone who supports one’s brand on social media.
9. A person who has subscribed.
11. Any marketing methods conducted through electronic devices.
14. This is how one’s communication style reflects on their brand.
15. The services of a large number of people, either paid or unpaid.