Quiz Time

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Across
  1. 3. A phase of Product Life Cycle where investments are made to manage a brand for growth
  2. 4. Customers-Who will buy & Why will they buy?
  3. 6. A specialist market
  4. 9. Strategy aimed at unifying brand messaging across both traditional and non-traditional marketing channels
  5. 10. This stands for an new trend in buying behaviour: customers research relevant product information online to qualify their buying decision, before they actually decide to buy in the local store.
Down
  1. 1. the ability to interact with potential customers on various platforms
  2. 2. Group of consumers/patients
  3. 4. Marketing will shift from globalization to _____________
  4. 5. Efforts to make a product or brand stand out as a provider of unique value to customers in comparison with its competitors
  5. 7. A phase of Product Life Cycle in which profits are managed consistently with maintaining market position
  6. 8. A phase of Product Life Cycle in which the focus is on Managing the cash flow