VC Metrics 101

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Across
  1. 1. Maximum market potential a company can serve (3 letters).
  2. 2. Revenue a company expects to earn over the lifetime of their relationship with a single customer(3 letters).
  3. 3. Financial metric for investment returns over time (3 letters)
  4. 5. Cost to acquire a new customer (3 letters).
  5. 7. rate at which a company spends its capital (4 letters).
  6. 9. Performance metric comparing private equity to public markets (3 letters).
  7. 10. Recurring revenue expected annually (3 letters).
  8. 11. Metric to assess the profitability of an investment (3 letters).
Down
  1. 1. Ratio showing the total returns by a fund relative to the capital invested (4 letters).
  2. 4. Time a company can operate before needing more capital (6 letters)
  3. 5. rate at which customers stop doing business with an entity (5 letter).
  4. 6. Annual growth rate of an investment over time (4 letters).
  5. 8. Measure of distributions relative to invested capital, also known as the realization multiple (3 letters).