Venture Vocabulary

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Across
  1. 6. a detailed guide that includes marketing goals and the strategies to reach these goals—called the Marketing Mix. The Marketing Mix includes the five P’s: People, Product, Place, Price, and Promotion.
  2. 9. are anything that has value.
  3. 11. an organized way to gather and understand information needed to make informed business decisions based on the potential customers and competitors that exist in the market.
  4. 12. is a form of primary research, usually consisting of a small group of people gathered together to help discuss or answer a prepared set of questions.
  5. 14. is when a business’s expenses and sales equal zero because the business has sold exactly enough units to cover its fixed expenses.
  6. 15. an overview of your business goals and includes details on how you think you are going to achieve them.
  7. 17. the amount of money brought in by a business before any expenses. Equal to the total number of units sold multiplied by the selling price per unit for the period for which the statement is being prepared.
  8. 19. sell products in larger volumes (but less than the manufacturer) to the retailer, such as a global shoe company that gets its shoes made by the factory manufacturer and then sells them to local stores.
  9. 20. sell directly to the customer, for instance, a local shoe store that gets its shoes from the different shoe companies wholesalers to sell to customers that come into the store.
  10. 21. a quick description of your business that you use to explain it to customers and investors.
  11. 22. is an evaluation of a company’s internal Strengths, internal Weaknesses, external Opportunities in the market, and external Threats in the market.
Down
  1. 1. the operating expenses that a business must pay regardless of how many sales are made.
  2. 2. means to think or act like an entrepreneur.
  3. 3. is a specific group of customers in the broader target market who are most likely to buy a product or service.
  4. 4. create a product, such as a factory that creates shoes.
  5. 5. the amount of profit (or loss) the business earns after paying expenses and taxes.
  6. 7. is someone who starts and runs their own business.
  7. 8. is the process of starting a new business. Features are what a product does and how it appears to the senses (sight, sound, taste, smell, and touch).
  8. 10. are abilities that are acquired through training and practice.
  9. 13. offers services to customers, for example, a shoe repair shop.
  10. 16. the art of presenting a business in a way that communicates the value of the product or service.
  11. 18. a potential group of customers, people, or businesses that are able and willing to purchase a particular product or service.
  12. 20. is a chance of losing something.