Visual Merchandising

1. Staircase like, with different heights or levels
2. Built into wall holding merchandise
6. Lights, display cases, shelves, racks, rounders, bins
9. Not symmetrical
10. Physical image of merchandise that appeals to the customer or viewer's eye
13. Model rooms that show the customer how the merchandise would look in a home
16. The side of the store facing a street or heavy traffic area
17. End with closed cases, platform with open displays, background makes use of store space, shadow box built into wall
20. Break room, locker area, cafeteria, restrooms
21. Store sign with attracting lights and words
22. Designed to promote impulse purchases
23. Main merchandise is in the center of the display, while things around, compliment item
24. Even and well proportioned
26. Merchandise in zigzag pattern with more than 3 levels

1. Where the merchandise is located with goal to keep customers in store
3. Transaction, demonstrations, displays
4. Advertises special events, sales, or related merchandise for suggestive selling
5. Triangle standing on the base, usually most effective with canned goods or hard-covered packages
6. Area of a a display that the eye is supposed to be attracted to such as the merchandise
7. A small structure with one or more open sides to display merchandise
8. Circle of different hues of colors made up of the three primary colors
11. Broad assortment, related or unrelated, (most often variety, discount, drug stores
12. All the physical elements that merchandisers use to project an image to customers
14. Restaurant, dressing room, restrooms, take a break
15. Eye flow and direction
18. Add to scenery, increase interest for viewer
19. Three main colors blue, yellow, and red
20. Having same size, degree, or intensity
25. Stacking rows of one kind on top of each other, usually in heavy traffic areas