Visual Merchandising CH 10 H-Marketing

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Across
  1. 2. a overhanging structure containing a signboard located at the entrance to the store.
  2. 7. is created through the location, design, and decor of a business.
  3. 8. a standard arrangement of 12 colors in a wheel that shows the relationships among colors.
  4. 11. drawing the attention of the viewer to the most importnat part of the display.
  5. 14. a floorplan that shows how the space in a store will be used.
  6. 15. three colors that are equally spaced on a color wheel.
  7. 17. a special display usually found near a cash register where goods are purchased.
  8. 18. an item designed to hold something.
  9. 19. the purposeful arrangement of materials to produce a certain effect.
  10. 20. a visual presentation of merchandise or ideas.
  11. 21. color adjacent to one another on a color wheel.
Down
  1. 1. refers to the surface quality of materials.
  2. 3. colors found opposite on a color wheel.
  3. 4. is the pure color itself, for example red.
  4. 5. refers to the brightness or dullness of color.
  5. 6. an object used in a display to support the theme or to physically support the merchandise.
  6. 9. refers to the way items are placed around an imaginary centerline.
  7. 10. process of creating floor plans and displays to attract customer attention and encourage purchases.
  8. 12. refers to the lightness or darkness of the color, how much white or black is mixed in with the hue.
  9. 13. is a description of color combinations.
  10. 16. refers to the size and space relationship of all items in a display to each other.