Visual Merchandising

2. Lights, display cases, shelves, racks, rounders, bins
5. Add to scenery, increase interest for viewer
9. Staircase like, with different heights or levels
15. Break room, locker area, cafeteria, restrooms
18. A small structure with one or more open sides to display merchandise
19. All the physical elements that merchandisers use to project an image to customers
21. The side of the store facing a street or heavy traffic area
22. Store sign with attracting lights and words
23. Designed to promote impulse purchases
24. Transaction, demonstrations, displays
26. Advertises special events, sales, or related merchandise for suggestive selling
28. Not symmetrical
29. Merchandise in zigzag pattern with more than 3 levels

1. Stacking rows of one kind on top of each other, usually in heavy traffic areas
3. Main merchandise is in the center of the display, while things around, compliment item
4. Triangle standing on the base, usually most effective with canned goods or hard-covered packages
6. Three main colors blue, yellow, and red
7. Eye flow and direction
8. Circle of different hues of colors made up of the three primary colors
10. Even and well proportioned
11. End with closed cases, platform with open displays, background makes use of store space, shadow box built into wall
12. Where the merchandise is located with goal to keep customers in store
13. Area of a a display that the eye is supposed to be attracted to such as the merchandise
14. Broad assortment, related or unrelated, (most often variety, discount, drug stores
16. Model rooms that show the customer how the merchandise would look in a home
17. Having same size, degree, or intensity
20. Restaurant, dressing room, restrooms, take a break
25. Built into wall holding merchandise
27. Physical image of merchandise that appeals to the customer or viewer's eye