VOCAB 1

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Across
  1. 2. One of the 4 P’s of Marketing; What is exchanged for the product (should reflect what customers are willing and able to pay)
  2. 4. The process of deciding how to get goods into customer’s hands.
  3. 6. Lists information about the target market such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior.
  4. 8. A market that is further described by the total ales in a product category/ Percentage of the total sales volume generated by all companies that compete in a given market.
  5. 9. Type of Market where a Group that is identified for a specific marketing program.
  6. 10. Information about customers, trends, and competing products relied by business to make good marketing decisions.
  7. 12. Intangible items that have monetary value and satisfy your needs and wants.
  8. 15. One of the 4 P’s of Marketing; Activities relate to advertising, personal selling, sales promotion, and publicity.
  9. 17. One of the 4 P’s of Marketing; Choosing what products to sell; The development includes the brand name, packaging, service, and warranty.
  10. 18. Idea that a business should strive to satisfy customer’s needs and wants while generating a profit for the business.
  11. 19. Affects marketing in the aspect of the economy and standard of living in countries around the world.
  12. 20. One of the 4 P’s of Marketing; The means of getting the product into the customer’s hands; Need to know where a customer will shop.
  13. 24. The breaking down of the market into smaller groups that have similar characteristics.
  14. 26. All people who share similar needs and wants and who have the ability to purchase a given product.
Down
  1. 1. Type of Utility;The exchange of a product for money.
  2. 2. It is how much to charge for goods and services in order to make a profit.
  3. 3. Analysis that helps a company determine how to lessen the impact of these factors (weaknesses and threats). SWOT stands for strengths, weaknesses, opportunities, and threats.
  4. 5. It is understanding the concepts and strategies used to develop and target specific market strategies to a selective audience.
  5. 6. - The main factor that determines whether a company is successful. An aspect of marketing that combines customer information with customer service and marketing communications.
  6. 7. Type of Utility;Communication with a customer; Salespeople providing accurate and informative information about a product or service that the customer asks.
  7. 11. The 4 P’s of marketing combined: Product, Price, Place, and Promotion. They use these to communicate with and reach their intended target market.
  8. 13. tangible items that have monetary value and satisfy your needs and wants.
  9. 14. Type of Utility;Having a product or service available at a certain time of year or a convenient time of day.
  10. 16. Type of Market where All businesses that buy products for use in their operations.
  11. 18. The activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  12. 21. Type of Market where Consumers who purchase goods and services for personal use.
  13. 22. Functions of marketing that add value to a product.
  14. 23. Providing customers with the goods and services that they want. Includes selling in the retail market and in business-to-business market.
  15. 25. Type of Utility;Changing raw materials into usable goods or putting parts together to make them more useful.