Vocab

3. Goods and services
9. The ability to determine customers’ needs, wants, and buying motives; open and close sales; question customers; handle customer objections; suggest additional or substitute items; demonstrate products; and follow up sales
10. The process or activity of using goods and services for personal use
12. An intermediary who helps move goods between producers and retailers by buying goods from producers and selling them to retailers
14. A business that buys consumer goods or services and sells them to the ultimate consumer
15. A type of producer that changes the shapes or forms of materials so that they will be useful to consumers

1. Information about a specific good or service that can be used in sales presentations
2. The sales procedure in which the salesperson shows the customer the benefits of the product’s features; includes the sales dialogue and product demonstration
4. Capable of being touched, smelled, tasted, seen, or heard
5. Usefulness; capable of satisfying wants and needs
6. A desire for something that may or may not be required
7. A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities
8. The process of selling again
11. Something required or essential that is lacking
13. Intangible activities that are performed by other people for money; productive acts that satisfy economic wants