Vocab

123456789101112131415
Across
  1. 4. The purchases a customer makes because of a long-term relationship s/he has established with a business
  2. 5. A business strategy in which an organizationcontinuously evaluates its business processes
  3. 6. The company's configuration of employees
  4. 11. The strategies, processes, technology, and people a business uses
  5. 12. The stage in the creation of a new product in which a working model may be tested, modified, and retested;
  6. 13. The strategies, processes, and policies
  7. 14. All the opportunities that businesses have to connect with customers and reinforce their brand value
  8. 15. word-of-mouth
Down
  1. 1. The values and ideals that an organization encourages
  2. 2. Focused on customer needs and wants
  3. 3. A business strategy
  4. 7. Activities and benefits provided by a business to its customers to create goodwill
  5. 8. A measure of how well a business has met its customers' expectations
  6. 9. Publicity for a business provided by customers who tell others of their satisfaction with the business
  7. 10. The customer's preference for a business