vocabulary

3. name given by the maker to a product or range of products, especially a trademark
5. a type of product manufactured by a particular company under a particular name
11. is a symbol, element, art design, or visual image that helps immediately recognize a certain
12. the period during which the product eventually and increasingly gains acceptance among consumers
16. refers to a type of consumer product on the market that lacks a widely recognized name or logo because it typically isn't advertised
17. a symbol, word, or words legally registered or established by use as representing a company or product
18. when sales are dropping because the original need and want have diminished or because another product innovation has been introduced

1. A national brand is the brand of a product manufactured and spread nationwide using a brand name and owned by this company
2. Number of Product lines
4. the first stage in the product life cycle
6. the full range of offerings that a business sells
7. he smallest unit of a Product that can be sold to a Customer.
8. product is said to be attained when the product has reached its pinnacle in sales and the volume sales growth tend to stagnate
9. a name that has the status of a trademark.
10. is a licensing agreement that gives permission to a company to produce or market a product or service from the original owner
13. the marketing of a product or service under two or more brand names.
14. a representation of a person, animal, or other being that is personified and used to identify a company, brand, or product.
15. an object or group of objects wrapped in paper or plastic, or packed in a box.