Vocabulary
Across
- 4. Appeals to consumers’ desire to be different from everyone else.
- 7. Any commercial process in which one seller controls prices and supply of a product
- 11. Describes the quality of a media production proportional to the money and technology expended on the text.
- 13. The programs written for computers or the media texts that can be played on them.
- 14. Famous person endorses a product.
- 15. Appeals to consumers’ desire to be more like the “good old days”
- 17. application available to download or embed on a desktop, homepage or social network.
- 18. Comparing one product to another and saying it is weaker or inferior in quality or taste.
- 19. A piece of software that allows users to view internet pages.
Down
- 1. The industrial process of creating media texts as well as the people who are engaged in this process.
- 2. Lures customers into stores with promises of a bargain
- 3. The suggestion that purchasing this product shows your love of your country. A company brags about its product being made in America.
- 5. A critical position that is in opposition to the values and ideology intended by the creators of a media text, usually the dominant reading of a text.
- 6. A link that redirects the user to another web page.
- 7. refers to those media that are designed to be consumed by large audiences through the agencies of technology.
- 8. The process by which a media company acquires another elsewhere in the production process.
- 9. Joint Photographic Expert Group.
- 10. The advertiser tries to make you feel like everyone else has the product and if you don’t have it too, you’ll be left out.
- 12. The process of give and take by which members of the audience interpret, deconstruct and find meaning within a media text.
- 16. Words with strong associations such as “home,” “family,” “dishonest” and “wasteful.”