Vocabulary

2. market: A customer or potential customer who purchases goods or services to satisfy personal desires
5. segmentation: The division of a market on the basis of customers’ responses to a product
6. marketing: Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
7. segment: One of the groups into which the total market is divided
9. market: The particular group of customers a business seeks to attract
10. marketing: The identification and selection of markets for a business or for a product
11. segmentation: The division of a market on the basis of where customers are located
14. status: An economic and sociological measure of a person’s income, education, and occupation
15. segmentation: The division of a market on the basis of customers’ lifestyles and personalities
16. marketing: Designing products and directing marketing activities to appeal to the whole market; also known as mass marketing

1. An individual’s character traits and behaviors
3. segmentation: The division of a market on the basis of its physical and social characteristics
4. A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
6. segmentation: The division of a total market into smaller, more specific groups
8. marketing: The classification of customers into similar groups to appeal to one or more individual segments
12. market: A customer or potential customer who purchases items for business operations, for resale, or for making other goods
13. The way in which people lead their daily lives; determined by their income, interests, and activities