Vocabulary Review

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Across
  1. 5. Short for advertisement; a promotional message
  2. 7. Online platform for sharing information, often in a diary-like format
  3. 8. Using technology to perform tasks without human intervention
  4. 9. Statistical data about a population, including age, gender, income, etc
  5. 10. Groups of people targeted by marketing efforts
  6. 12. Fictional character representing a target audience segment
  7. 15. Word or phrase preceded by a '#' used to categorize content on social media
  8. 16. Content or channels controlled by a brand, like a website or social accounts
  9. 18. Valuable understanding or perception gained from data
  10. 19. Examination of data to gain insights and make decisions
  11. 20. Attracting customers through content and experiences
  12. 21. Desired action taken by a user, such as making a purchase or signing up
  13. 22. Any interaction between a customer and a brand/product/service
  14. 23. Entity or person placing ads to promote a product/service
Down
  1. 1. Tailoring content to individual preferences or characteristics
  2. 2. Analysis of audience based on attitudes, values, and lifestyles
  3. 3. Individuals who publicly support or recommend something
  4. 4. Visual representation showing where users focus attention on a web page
  5. 5. Behaviours or steps taken in response to stimuli or situations
  6. 6. Marketing strategy that covers all aspects and channels of advertising
  7. 11. Publicity gained through word-of-mouth or free exposure
  8. 13. Knowledge or consciousness of a product, brand, or issue
  9. 14. Rival business or entity in the same market
  10. 17. Actions or patterns displayed by a particular audience