Vocabulary Review Activity

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Across
  1. 5. relations/efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect of the brand’s actions
  2. 8. of communicating a company’s value to customers
  3. 11. businesses communicate with audiences
  4. 14. the product or service purchased travels from the company to consumer
  5. 16. distinctive name, words, design, logo, mark, or a combination of
  6. 20. is communicated to and perceived by an audience; can be verbal, written, and non-verbal
  7. 22. analytics/the collection, reporting, and examination of actions taken on a website
  8. 24. of communication with protentional customers to promote a product or service.
  9. 25. audiences/identified groups of consumers most likely to purchase your product or service
  10. 28. level of recognition of a company’s product, service, or brand
  11. 29. engagement, and excitement about products or services
  12. 30. of the four P’s of marketing; refers to the actual product or service a company offers
Down
  1. 1. of promoting a product in a retail environment, including the visual display in retail stores
  2. 2. difference between a company's revenue and its costs;
  3. 3. advocacy/marketing strategy focused on getting customers to support your product or brand
  4. 4. - Costs =?
  5. 6. support/range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction
  6. 7. groups/diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service
  7. 9. of the four P’s of marketing; refers to the messaging and communication channels marketers use to generate awareness,
  8. 10. to action/statement or phrase that encourages audience response
  9. 12. the company or product from competitors
  10. 13. elements that create company or product identity and that
  11. 15. promotion/short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service
  12. 16. management/process of creating and maintaining the identity of a brand
  13. 17. planning/process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes
  14. 18. research/process of gathering and analyzing information about customers’ needs and preferences
  15. 19. of the four P’s of marketing; the cost of a product or service a company offers
  16. 21. responsible for selling products or services to customers and meeting the company sales goals
  17. 23. planning/process of determining the most effective approach to advertise a product or service
  18. 26. of the four P’s of marketing; refers to where the product is sold and delivered to customers
  19. 27. markets/a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched