Vocabulary Review Activity

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Across
  1. 3. how businesses communicate with audiences
  2. 5. support, range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction
  3. 8. to action, statement or phrase that encourages audience response
  4. 10. audiences, identified groups of consumers most likely to purchase your product or service
  5. 11. promotion, short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service
  6. 13. what is communicated to and perceived by an audience; can be verbal, written, and non-verbal
  7. 15. one of the four P’s of marketing; the cost of a product or service a company offers
  8. 17. path the product or service purchased travels from the company to consumer
  9. 21. engagement, and excitement about products or services
  10. 23. department responsible for selling products or services to customers and meeting the company sales goals
  11. 24. management, process of creating and maintaining the identity of a brand
  12. 25. the difference between a company's revenue and its costs; Revenue - Costs =?
  13. 26. planning, process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes
  14. 28. process of communicating a company’s value to customers
Down
  1. 1. one of the four P’s of marketing; refers to where the product is sold and delivered to customers
  2. 2. markets a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched
  3. 4. advocacy, marketing strategy focused on getting customers to support your product or brand
  4. 6. consumers’ level of recognition of a company’s product, service, or brand
  5. 7. groups, diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service
  6. 9. research, process of gathering and analyzing information about customers’ needs and preferences
  7. 12. analytics, the collection, reporting, and examination of actions taken on a website
  8. 14. relations, efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect of the brand’s actions
  9. 15. one of the four P’s of marketing; refers to the actual product or service a company offers
  10. 16. one of the four P’s of marketing; refers to the messaging and communication channels marketers use to generate awareness,
  11. 18. distinctive name, words, design, logo, mark, or a combination of
  12. 19. elements that create company or product identity and that
  13. 20. the company or product from competitors
  14. 22. planning, process of determining the most effective approach to advertise a product or service
  15. 25. process of promoting a product in a retail environment, including the visual display in retail stores
  16. 27. process of communication with protentional customers to promote a product or service.