Vocabulary Review - Marketing & Corporate Name Value

5. something that is useful or right for a particular purpose (adj).
8. the range of things that a subject, activity, book etc deals with (n).
10. the opposite of homogeneity (n).
11. clear enough or definite enough to be easily seen or noticed (adj).
12. influence that you can use to make people do what you want (n /v).
17. the way you think about something and your idea of what it is like (n).
18. a link, connection or relationship with a person, organisation or group (n).
19. an important event, decision, problem etc ..,that has a big effect or influence on people’s lives or on events in the future (adj).
20. to gain the benefits from something that you have done (v).

1. to give an acceptable reason for your opinions or actions (v).
2. something that is done ………………………. takes effect from a particular date in the past (adv).
3. a quality that makes people like something or someone (n).
4. the importance or usefulness of something (n).
6. to organize or change something so that it has the right relationship to something else (v).
7. eagerness and willingness to do something without needing to be told or forced to do it (n).
9. not leading to a clear decision or result (adj).
13. special skills or knowledge in a particular subject, that you learn by experience or training (n)
14. when you do not include or do not do something (n) .
15. to decide what group something belongs to (v /adj).
16. something that you get because you have done something good or helpful or have worked hard (n).