Vocabulary Words

12345678910111213141516171819202122232425262728
Across
  1. 1. provides customers with goods and services they want
  2. 4. an article or substance that is manufactured or refined for sale.
  3. 8. list information about the target market, such as age, gender, income level, marital status, etc.
  4. 11. things that affect a single business operation
  5. 13. refers to activities related to advertising, personal selling, sales promotions, and publicity.
  6. 14. what is exchanged for the product
  7. 15. Involving communication with the consumer
  8. 16. four basic marketing strategies called the four p’s product place price and promotion.
  9. 17. percentage of the total sales volume generated by all companies that compete in a given market.
  10. 19. refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
  11. 20. people who share similar needs and wants and who have the ability to purchase a given product
  12. 23. tangible items that have monetary value and satisfy your needs and wants
  13. 26. business-to-business market includes all businesses that buy products for use in their operations.
  14. 27. developing a clear picture of their target market, businesses create a customer profile.
  15. 28. the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.
Down
  1. 2. the effect that a market participant has when it buys or sells an asset
  2. 3. Products that may have more than one target markets.
  3. 5. the means of getting the product into the customer's hands.
  4. 6. the attributes of goods or services that make them capable of satisfying consumers wants and needs
  5. 7. the process of deciding how to get goods to a customer
  6. 9. the process of dividing an entire market up into different customer segments
  7. 10. the group that is identified for a specific marketing program
  8. 12. The market system involves a high degree of economic freedom, The market provides an incentive to acquire useful skills
  9. 18. intangible items that have monetary value and satisfy your needs and wants.
  10. 21. consumers who purchase goods and services for personal use.
  11. 22. the exchange of a product for money
  12. 24. an assessment that lists and analyzes the company’s strength and weaknesses. SWOT is an acronym for strengths, weaknesses, opportunities, and threats.
  13. 25. the idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business