Vocabulary

3. the speaker's attitude toward the subject or audience
5. parallel structure that juxtaposes contrasting ideas
8. an informal or conversational use of language
10. distinctive quality of speech or writing created by the selection and arrangement of words and figures of speech
11. choice of words
12. arrangement of words
13. a term used for the author, or the person whose perspective its being advanced in a speech or piece of writing
14. the occasion or the time and place it was written or spoken
17. taking sides
19. a Greek term that means "word"; an appeal to logic

1. a goal that the speaker or writer wants to achieve
2. a Greek term that refers to suffering but has come to be associated with broader appeals to emotion
4. repetition of similar grammatical patterns
6. a Greek term referring to the character of a person; one of Aristotle's 3 rhetorical appeals
7. placement of two things side by side for emphasis
8. adding details that support an important idea in the beginning
9. in rhetoric, the topic addressed in a piece of writing
15. the central idea in a work to which all parts of the work refer
16. artful diction
18. an assertion, usually supported by evidence